CAN’T MISS TREE LIGHTING EVENT!
Kick off the holiday season in full light and color at The PIER on Thursday, December 4th from 5 – 9 PM and witness PIER 39’s 60-foot live Christmas Tree “come to life” with it’s first performance of the year at 6 PM!
Enjoy roaming entertainment, Christmas carolers, a special visit from Santa Claus and Assembly Member Catherine Stefani to light the tree, and live music from The Death & Taxes Swing Band doing a rockin’ set with all your favorite Holiday songs.
And the best way to watch the tree perform? With a to-go beer, wine, or cocktails! Snag your drink of choice from any of our participating restaurants and take your drink onto The PIER.
HOW IT WORKS
During a designated Entertainment Zone event, anyone 21+ can purchase an alcoholic beverage from any participating restaurants or eateries and imbibe throughout The PIER all while taking in views of the Bay, Alcatraz, the Golden Gate Bridge and of course, the world-famous sea lions!
Alcoholic beverages can only be distributed to attendees over 21 years of age and consumed in designated Entertainment Zone area. Any alcoholic beverages will not be permitted passed security checkpoints.
What is an Entertainment Zone?
San Francisco’s Entertainment Zones are areas where bars, restaurants, wineries, and breweries can sell alcoholic drinks to-go during certain hours. People can enjoy their drinks outdoors in plazas, sidewalks, or streets while experiencing creative programming like live music. These zones can support local businesses, spur economic development, and create a festive neighborhood atmosphere.
The Death and Taxes Swing Band is unavoidably swingin’. You’ve heard all the usual swing
bands, time to check out something a little different. Featuring extra danceable arrangements, sultry vocals, and a whole lot of rhythm.
Sip ‘n’ stroll under sparkling lights with festive drinks, delicious deals, and special happenings!
Aleenk: FREE screen protectors for the first 100 people
Aqua Refresh Lab: FREE oxygen sessions for the first 100 people
Atalia’s Gelato: FREE fountain drink for the first 500 purchases
Aunt Fanny’s Hot Pretzel: Special $5 menu from 5 PM – 10 PM!
Bay Bloom: Buy one get one FREE of any item of same or lesser value
Cable Car Store: FREE cable car sticker for the first 500 purchases
Fire + Ice Interactive Grill + Bar: $7 Cozy Holiday Treats — Merry Mulled Wine, Christmas Cheer Cider, Santa’s Popcorn Shrimp with Spicy Dip, Horchata Elf Bites
Fun Food Factory: Special $5 menu from 5 PM – 10 PM!
Happy Bubbles: FREE bath bombs with purchase of any item for the first 50 purchases
Image Arts: 15% off purchases of $25 or more
Lappert’s Ice Cream: FREE topping for the first 500 purchases
Shirtique/Krazy Kaps: FREE mug for the first 500 purchases
Vanishing Inc. Magic Shop: FREE magic shows all day and discounted tricks
Under The Golden Gate: FREE tote bag for the first 500 purchases
PIER 39 Tree Lighting LYFT Special
$5 discount on Lyft rides to or from PIER 39 on December 4th between 4:30pm – 9:30pm.
Use code “PIER39TREELIGHT” to secure your discount. While supplies last.
Must be 21+ to purchase and consume alcohol at PIER 39. Events, offers and activities on December 4, 2025 are subject to change.
